Peter Collingridge, co-founder, Enhanced Editions
Peter Collingridge is a publishing entrepreneur whose work at the maverick edge of publishing began at independent publisher Canongate Books in 1997. He spearheaded the firm’s move into digital in 1998 by setting up and running their community website, described by The Guardian as, “like a cool club stocked with well-read friends rather than a lazy corporate exercise”, and pioneering the creation of digital marketing techniques for books.
In 2005, he set up Apt Studio, a strategic design and marketing consultancy that advises publishers on digital technology and strategy, and which has been described as “The future of book marketing” and “behind the best booky stuff on the web“. Apt has produced over 25 digital projects for some of the biggest names in publishing, media, the arts and business.
In 2008 Peter co-founded Enhanced Editions to drive innovation in publishing and to help shape the future of the book.
He has an MA in literature from Edinburgh University, and has delivered a number of Keynote presentations at publishing and digital conferences, from opening O’Reilly’s Tools of Change in New York 2010, to the NON-fiction fair in Moscow, to Madrid’s ANELE textbook conference.
Conference Speaker Slots
Below are some videos of the talks that have been given by Peter Collingridge. Peter has recently spoken at:
- The FutureBook Conference, December 2011, On Discoverability (Chair)
- Is Google Books Evil? Ways With Words 2011, chaired by Jim Naughtie
- (Chair) Getting Real, The FutureBook Innovation Workshop, London June 2011
- Sustainable publishing, with Craig Mod, Foo Camp, California June 2011
- The Future of the Book, Buenos Aires Book Fair, Argentina, April 2011 with George Walkley for the British Council
- Enhanced Metadata, Digital Book World, New York February 2011 [Details]
- Non-fiction Conference, Amsterdam, February 2011
- If Book Then, Milan, February 2011 [Slideshare]
- Enhanced Ebooks, NONFiciton Book Fair, Moscow, December 2010
- The Realities of Digital, BIC Conference, London December 2010 [Slideshare]
- Enhanced Ebooks, ANELE Conference, Madrid, October 2010 [Slideshare]
For more details, see Peter’s Lanyrd schedule
Videos & Slides of Past Talks
2009: Fail Harder – Society Of Young Publishers
This was a pecha kucha style-talk: a rapid, 21 slide presentation that progresses every 21 seconds automatically. Talking to a room of graduates wanting to enter the publishing business, Peter decided to talk about failure and how the many failures in his career to date had been much more helpful than they first appeared. The background to the talk is available here and here
2010: O’Reilly Tools of Change Conference, Opening Keynote: Enhancing the eBook
Peter was invited by O’Reilly to deliver the opening keynote of the 2010 Tools of Change conference, talking about “Enhancing the eBook”. The full video is available below, and the slides are also available online in full.
2010 Tools of Change. Book Analytics: A Wake Up Call
Peter gave a second, Ignite (five minute) talk at Tools of Change about the importance of gathering and learning from reader usage data within apps.
2010: London Book Fair
Peter gave another pecha kucha as part of the “innovation showcase”, talking about New Thinking, New Models. This video is not available to embed here, but is visible on the London Book Fair site.
2011: Non-fiction conference, Amsterdam
Peter spoke to a room of dutch and european publishers about the role of digital in publishing, enhancing the ebook, and the “reading cycle”. The full transcript of the entire conference is available as a PDF
Interviews with Peter Collingridge
2011: Digital Book World Interview
Interview by Ramy Habeeb for Publishing Perspectives website’s “Digital Innovators” series.
Interview by O’Reilly’s Kat Meyer for Teleread, The Digitizers: An interview with Peter Collingridge of Enhanced Editions
Interview by Oliver Wadeson for the London Evening Standard, How to read, hear and watch a novel on your iPhone
Interview with Sophie Rochester for The Literary Platform: After Bunny Munro, an Interview with Peter Collingridge
Peter has written numerous articles and contrinbuted to The Bookseller and the trade press, as well as the national newspapers. (Subscription may be required for some of these):
- Publishers need to add value, FutureBook
- Managing Risk, FutureBook
- Direct Action: isn’t it time that publishers teamed up to create a new internet channel that could take on Amazon? Column for The Bookseller LBF Daily (Direct Action: London Book Fair Daily, 18 April 2007) [PDF]
- A Way With The Web: an interview with The Bookseller about viral marketing and astroturfing.
- Out Of The Box: a column for The Bookseller about publisher sites .
- Cutting out the middle man – an article from The Bookseller in which we are quoted on publishers selling books direct to consumers.
- Publishers must learn to whisper on the web – The Observer on how publishing campaigns (such as ours for Lunar Park) are using the web to sell books.
- Google’s Print and Library programs have polarized opinion on the future of publishing. Here’s where we stood on it when interviewed by The Bookseller in 2005.
- Click-Lit, The Guardian, 2003
- Word-wise web, The Guardian, 2002
- Pop Videos a Novel Way to Make Books Cool, Sunday Herald 2001
- Books Go Pop for Publishers, The Bookseller, 2001