This is the video and full transcript of a talk delivered by Peter Collingridge on February 2nd to the If Book Then conference in Milan.
One of the things we are doing to help promote our apps is to make “lite” versions available for free, so readers can try before they buy. Much like you can in a bookshop. But we also want to include enhancements in the “lite” version, something you can’t do in the bookshop, so here’s what we’re doing. (more…)
Brilliant 
"A fantastic way to really get into a book."
The Future?
"Awesome. Finally something substantial for the iPhone that's more than just a game or a gimmick. Worth the price."
Incredible App
"Such an enjoyable way to experience a novel, seamlessly blending text, audio and video. Substantial, highly polished and very well presented. Great value for money too."
Cave-at Emptor (not really, it's great!)
"The app has been lovingly produced with attention to detail apparent at every stage."
Fantastic
"A really brilliant and unique way of delivering a book by embracing and rejoicing in the technology, this is no adaption, this is the full on arm in arm partnership between author, publisher and app-builder."
Amazing
"This is how audiobooks should be on iTunes!"
diggin' it
"Really digging this book and the app is super slick - great typography, the tilt to scroll feature is awesome and the videos / soundtrack are nice little extras.."
